4 Reasons As To Why Organizations Should Embrace Social Media
It has been stated that social media is a factor that can help to shape business and it can also have a positive effect on any organizations. The article simply states the 4 reasons as to why organizations should embrace social media.
There is no denying that the social media trend is rapidly growing with the immense popularity of social networking sites and applications such as Facebook and Twitter. Due to its growth, the impact of social media on business cannot be ignored.
Social media or networks can come in many different types. Wiki, for example, allows users to share information on best practices, tips and advice. While Facebook and Twitter allow users to interact with other people.
So, what are the reasons that made some companies turn to social media in order to establish their enterprise?
The first reason is the use of Twitter because it popular, you can get quick reaction from interested parties and it is also a new way to develop and improve customer relationships. The advantage of using Twitter is that it gives a free voice for your company or product. However, the disadvantage of it is that it requires regular attention and consistent application of the company message. And also if there were to be any missteps or mistakes, it will publicly broadcast.
The second reason is to build a knowledge base as it is quick to set up and easy to add and link information. The advantage is that it helps place contrasting information in one place and it is often free or low-cost to implement. The disadvantage is it requires positive staff acceptance and input to work well and it can also be an easy source of information for departing staffs to take with them.
The third reason is to strengthen distributed or virtual teams as social media tools are great for creating a focal point for distributed offices and project teams. The advantage is it acts as a central office for remote staff and it also maximizes the availability of people and information. The disadvantage is that wrong or bad information can be spread just as quickly as good information.
And lastly, the fourth reason is the expert blog. Some companies might only be interested in fishing for a limited number potential clients hence, a blog can be the social tool of choice. The advantage of it is it’s a good way for companies with information and knowledge benefit to generate awareness and it is also a great way to encourage public dialog. The disadvantage is that it requires some time to build the content and awareness required and there is already lots of competition in most fields.
Reference:
